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This summer, we've launched a new campaign to encourage a truly diverse range of people of all genders, ethnicities, ages, abilities, neurotypes and walks of life to get into cyber.
The main message of our campaign is “Cyber Might Surprise You”, and it aims to make people who haven’t considered a career in cyber, or those who don’t know they have the transferrable skills to work in cyber, realise they can reskill and benefit from an average salary increase of 54%. (CAPSLOCK data 2023).
The campaign will run from July – September 2023, and will encourage people to consider a career in cyber security and ultimately improve diversity, equity and inclusion in the industry.
The multi-channel campaign has a dedicated landing page and involves social media activity, paid advertising, online articles and collaborations with industry partners.
As part of the campaign, we are offering a number of partial scholarships and fully-funded places to applicants who might not otherwise have the means to reskill. By removing some of the financial barriers which can prevent people from accessing education in later life, we're encouraging a wider range of people to switch careers to cyber.
“Access to education for all is extremely important for a number of reasons. It helps us to build a more sustainable and equitable future for everyone. It unlocks potential that may otherwise remain locked. When people are given opportunities they often go and achieve amazing things”. - Lorna Armitage, Co-Founder of CAPSLOCK
A key part of the campaign is the launch of our ‘Cyber’s Brighter Future’ pledge: a pledge for individuals and businesses to actively contribute to greater diversity in the industry and combat stereotypes about cyber. Those who join the pledge are encouraged to share their pledges across social media with specially designed badges.
Loads of people have already joined the pledge - search the hashtag #CybersBrighterFuture on LinkedIn to get involved!
“A more diverse environment is good for so many reasons, not least because it better represents society. It helps for building cyber solutions that are more effective and that are ultimately more resilient against any attack. It also results in an environment that is balanced in approach and a promotes a culture that welcomes diversity”.- Dr Andrea Cullen, Co-Founder of CAPSLOCK
At the end of the day, CAPSLOCK has always been about increasing accessibility to life-changing education: all are welcome and you don’t need a degree or tech experience to apply. You career history or employment status doesn’t matter; whether you’ve had a career break, are a medical professional, work in retail or are a self-employed tree surgeon, anyone can retrain in cyber security!
#CyberMightSurpriseYou
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